Managed Google Ads accounts for over 20 clients. Launch new search, display, video, remarketing and shopping campaigns in-line with the marketing strategy. Extensive keyword research and budget forecast before launching new campaigns to aim for relevant traffic. Optimizing already launched campaigns with bid management and search term report analysis with a goal of increasing ROI. Analyzing KPI parameters and further optimizing ad account performance. Analyzing ad text reports and landing page performance and make necessary changes with a goal of increasing CTR. Deploying ad extensions and optimizing their performance. Set appropriate demographic and location targeting. Monthly reporting and briefing clients on ad account performance.