- Responsible for planning and implementing best practices on search engine and social media platforms. “Instagram, Snapchat, Twitter and TikTok” and email marketing platform MailChimp.
- Execute Google Ads campaigns for Arabic-speaking markets. execute results-driven campaigns across multiple channels (Search, Display, YouTube, Shopping) including strategy, planning, the campaign builds, tracking/measurement, reporting, analysis, and optimization.
- Give recommendations and suggest opportunities for maximizing campaign
performance using big data analysis
- Help build PPC processes and best practice across the business (including training
requirements). Support and develop media, publisher and third-party partnerships
(e.g. work with Google reps)
- Create and test ad copy and landing pages to ensure that customers have the right message delivered.