Google Ads Management

Planning and Strategy:

• In-depth research and planning to identify target audiences, keywords, and campaign objectives.
• Developing a comprehensive strategy outlining the structure and goals of the Google Ads campaign.

Competitors Analysis:

• A thorough analysis of competitors' Google Ads campaigns to identify strengths, weaknesses, and opportunities.
• Crafting strategies to outperform competitors in the online advertising space.

Conversion Tracking:

• Implementation of tracking mechanisms to monitor and measure user actions on the website (e.g., form submissions, purchases).
• Utilizing conversion data to optimize ad campaigns for better performance.

Ad Designing:

• Creation of visually appealing and engaging ad creatives.
• Ensuring that ad designs align with the brand identity and effectively communicate the campaign message.

Ad Copywriting:

• Crafting compelling and persuasive ad copy that encourages clicks and conversions.
• Writing concise, relevant, and keyword-rich ad text to attract the target audience.

Setup Campaigns:

• Technical implementation of the entire Google Ads campaign structure.
• Configuring settings, budgets, targeting options, and ad extensions for optimal performance.

On-going Management:

• Continuous monitoring and optimization of the live campaigns.
• Adjusting bids, refining targeting, and updating ad creatives based on real-time performance data.

Weekly Reporting:

• Compilation and analysis of campaign metrics and key performance indicators.
• Providing clients with detailed, insightful reports on the campaign's progress, highlighting achievements and areas for improvement.