Google Ads Certifications Google Ads Management 1. New Campaign Set Up as per the order details 2. Website and current campaign analysis, if any 3. Analyzing keywords performance and adding new relevant keywords on an ongoing basis 4. Adding negatives at the campaign or ad group level 5. Make sure all the ad extensions are set up 6. Setting up your campaign to appear only at best times using Ad Scheduling 7. Setting up a campaign to show ads in the best performing locations only 8. Suggesting new campaigns or campaign types get better results.