Google Ads, Meta Ads, (PPC), Paid Media

Ads Campaign Setup:

• Description: Creating new Google Ads & Meta Ads campaigns tailored to the client's business goals, including keyword research, ad group structuring, and campaign settings.

Keyword Research and Analysis:

• Description: Conducting thorough keyword research to identify relevant and high-performing keywords for the client's industry. Analyzing competition and selecting the most cost-effective keywords for ad targeting.

Ad Copywriting and Design:

• Description: Crafting compelling ad copies that resonate with the target audience and adhere to Google Ads & Meta  Ads best practices. Designing visually appealing display ads to enhance click-through rates.

Ad Extension Implementation:

• Description: Setting up various ad extensions (site link, callout, structured snippet, etc.) to provide additional information and encourage user engagement, improving overall ad performance.

Conversion Tracking Setup:

• Description: Implementing conversion tracking to measure and analyze the success of advertising campaigns. Setting up goals and events to track actions such as form submissions, purchases, or other desired outcomes.

A/B Testing and Optimization:

• Description: Conducting split tests (A/B testing) on ad creatives, headlines, and other elements to identify the most effective combinations. Continuously optimizing campaigns based on performance data to improve ROI.

Budget Management:

• Description: Strategically managing ad budgets to maximize the impact of advertising spend. Monitoring and adjusting bids to ensure efficient allocation of resources across campaigns.

Audience Targeting:

• Description: Utilizing advanced targeting options, such as demographics, interests, and remarketing, to reach specific audience segments. Tailoring ads to different audience groups for personalized and effective communication.

Competitor Analysis:

• Description: Analyzing competitor advertising strategies to identify strengths, weaknesses, and opportunities. Adjusting client campaigns to gain a competitive edge in the market.

Performance Reporting:

• Description: Providing regular and transparent reports on campaign performance, including key metrics such as impressions, clicks, conversions, and return on investment. Offering insights and recommendations for ongoing improvements.

Ad Account Audits:

• Description: Conducting thorough audits of existing Google Ads accounts to identify areas for improvement. Offering actionable recommendations to enhance campaign efficiency and effectiveness.

 Shopping Campaign Management:

• Description: Managing and optimizing Google Shopping & Meta Sales campaigns, including product feed setup, bid management, and promotional strategies to boost online sales for e-commerce clients.