Constant campaign optimization to get best possible return from budget Oversee the day to day processes for several marketing paid campaigns; within broad parameters, recommend and/or implement keyword, bid, ad copy, landing page and other related changes or enhancements manage ads and performance based initiatives Manage day to day search marketing activities including the campaign planning, implementation, budget management, performance review and optimization of paid campaigns Improved search marketing processes and results incorporating industry best practices, third party software tools (Google Analytics, Google Tag Manager, Google Ads Editor, SEMRush, Google Trends etc) and new methods of delivery & measurements Assessing client's website-business goals and targets, analyzing keyword search data, Conduct keyword research (Discovery and expansion) and Keyword analysis. Develop near & long term PPC account strategies and roadmaps Analyses client budgets, as well as over/under spend, present benefits and recommendations for new paid strategies, such as google re marketing campaigns, enhanced campaigns and phone call tracking/revenue estimates Generate new PPC campaigns, ad groups, keywords, creative ad copies, negative keywords, Ad extensions, conversion tracking in the creation of new paid PPC campaign initiatives Optimized account performance through bidding, keyword expansion, dayparting, geo targeting and keyword negating Optimize high click volume accounts to improve conversion rates and cost/conversions as well using various optimization techniques like improving quality score, aggressive negative keywords, geographical targeting and more tightly themed ad group Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network and other facets of paid search in accordance with client goals Knowledge of analysis by keyword type, geo, device, day of week/time of day and landing page Generated dozens of clients leads through digital campaigns Managing and Analyzing, A/B testing and continually optimized advertising PPC campaigns on Google Ads. Produce weekly/Monthly paid search channel reports and provide analysis on them to help ensure that performance is tracking to goals, supporting marketing objectives and maximizing new consumer growth Constructed goals, funnels, conversion code, analytics and tracking metrics to ensure that all e-marketing spends could be measured for ROI Focusing on increasing traffic leading to Brand Awareness. Made strategic partnerships to build brand & increase reach Preparing, Testing and Optimizing Ad Copies ( Text, Banners, Display etc) to increase ROI Analyzing & providing Landing Page Suggestions for better Results Budget Management, Budget Allocation & Bidding Goal Setting & Performance monitoring by executing the new ideas and findings