I have 3+ years of experience managing Google Ads and Google Analytics accounts. I can install the tracking codes through Google Tag manager and can do all the event tracking through Google Analytics and Tag Manager.
🎓AREAS OF EXPERTISE 🎓
- Search, Display, YouTube & Shopping
- Conversion Tracking, Remarketing
- Google Analytics & Attribution
- CPA & ROAS optimization
- Performance Planning
📋 EXPERIENCE 📋
At Google, I worked first as a reviewer, then as a customer rep, and as a marketing strategist with a portfolio of 100+ clients a quarter. I gained vast experience in not only all aspects of Google Ads & Analytics but also all types of businesses and business goals. Since the last few years, as I pursued my passion for teaching in underserved communities, I have also enabled local businesses to grow digitally.
🕵️♀️ MY ROLE AS A FREELANCER 🕵️♀️
Typically, an intervention involves the following:
New Accounts :
- Account setup and settings
- Campaign launch
- Keyword and Budget Optimizations
Existing Accounts:
- Account Audits & Reports
- Bid Adjustment optimization
- Audience segmentation strategies
- Attribution & Cross-Device
- Branding Strategies (Display/YouTube Brand Lift etc.)