Google Ads Specialist | B2C Lead Generation

✨Client Background:

Digital Workshop Center, a reputable vocational training institute operating in Colorado and Utah, sought to enhance its online presence and boost student enrollment. Tasked with managing the institution's Google Ads, I took on the challenge of overseeing 12 campaigns, each aligned with a specific landing page, to drive targeted results.

Campaign Management Overview:

✨Scope of Responsibility:

• My responsibility extended to managing the intricacies of 12 distinct Google Ads campaigns, each tailored to highlight specific courses and offerings at the Digital Workshop Center.

✨Budget Allocation:

• With a prudent budget allocation of $25 per campaign, I ensured an efficient distribution of resources across the diverse campaigns, aiming for optimal visibility and engagement.

✨Conversion Tracking:

• Utilizing sophisticated tracking mechanisms, I focused on two primary conversion actions – in-form submissions and purchase actions. This dual approach aimed to capture both lead generation and actual enrollment actions.

✨Results Achieved in 4 Months:

☑️209 Conversions: Successfully generated 209 conversions, primarily in the form of in-depth in-form submissions, reflecting a strong interest in the training programs offered.

☑️10 Purchase Actions: Facilitated 10 purchase actions, indicating direct enrollments from interested individuals who engaged with the ads and landing pages.

☑️80 Calls Received: The campaigns also drove significant phone inquiries, with 80 calls received, showcasing an additional avenue for potential students to connect with the institute.

☑️Cost per Conversion: Maintained a cost-effective approach with a cost per conversion of $53, highlighting efficiency in converting leads into actionable engagements.

☑️Conversion Rate: Achieved an impressive conversion rate of nearly 4%, showcasing the campaigns' effectiveness in compelling users to take desired actions.

✨Key Takeaways:

• ☑️Strategic Campaign Management: The success of the campaigns can be attributed to meticulous campaign management, including targeted ad copy, optimized landing pages, and precise budget allocation.

• ☑️Diversified Conversion Actions: By tracking both in-form submissions and purchase actions, the campaigns effectively catered to users at different stages of the decision-making process, capturing a diverse range of leads.
  

  • ☑️Cost-Effective Results: Despite a modest budget of $25 per campaign, the cost per conversion remained favorable at $53, indicating a judicious and efficient use of advertising spend.

  • ☑️Phone Inquiries as a Valuable Channel: The campaigns not only generated online conversions but also facilitated 80 phone inquiries, underscoring the importance of providing multiple channels for potential students to connect with the institute.

In just four months, the strategic management of Google Ads campaigns for Digital Workshop Center yielded significant results, translating leads into tangible outcomes.