My Approach to Running a Successful Digital Marketing Campaign Interview We will gather all the information we need about your business in order to set up the appropriate campaign structure. Whether you are a real estate agent that wants more leads/phone calls or a retailer that wants to boost sales, we will put together a game plan for your business! Keyword Research + Campaign Launch Once the campaign is launched, we make sure we capture the most potential customers by using a broad keyword match approach. We will set up different ad groups that require a different bidding strategy or for us to run A/B split tests. Optimize + Segment Audience Once your campaign is running, we optimize your campaign by adding negative keywords, increasing your ad relevance score so we can reduce your CPA(Cost Per Acquisition) and maximize Return On Ad Spend. As your campaigns are running, we are building your audience for laser focused re-targeting campaigns. Remarketing + Re-Targeting This is the last part of the campaign and a very important step to convert those lost customers that are still in your sales funnel.