Google Ads certified PPC specialist with over 1 year of experience in driving qualified leads for SaaS & B2B companies in US, UK, Canada & Australia. Responsible for cutting costs of ad spend by 40% with a simultaneous 20% increase in ROI. Here's what I can do for you: - Manage all aspects of the SEM lifecycle, including keyword research, account creation, billing setup, campaign management, bid management, DKI, Multi-Channel Attribution, ad copy, landing pages, automation and staying up-to-date on best practices for SEM strategy. - Analyze keyword costs, ad copy, landing pages, and cost per conversion Identify and inform management of client opportunities, potential risks, and other key issues. - Properly link Google Ads with Analytics and third party tracking tools (CallRail). - Implement appropriate conversion and analytics tags on client websites. - Develop a globally scalable yet adaptable PPC strategy. Oversee its implementation and continual improvement. - Manage PPC campaigns and set up reporting and ROI tracking within internal tracking systems and Google Analytics - Auditing accounts – looking for new opportunities and translate them into actions.