My Moto is RRR: Reach, Relevant and Result 7 years of experience and working in the field, I have a full understanding of the occupied sequence of a well targeted Google Adwords, Facebook project. My expertise includes Search, Display, Shopping and Video campaign with the latest update of Google Ads tactics on marketplace. I would like to introduce my basic Google Ads strategy to you. 1. Set Campaign Goals 2. Research about Keywords, Audience and Competition 3. Create Landing page that offer something unique/different/ better from others 4. First Create Single Keyword Ad group with Multiple Ads then Create Theme Based Ad group 5. Adding Negative Keywords, Exclude Negative Audience at Campaign and Ad group level. 6. Use Best Bid Strategy that Give the Butter Return on Investment (ROI) 7. Includes and Exclude Demographics 8. Track the Conversion