Developing a Google Ads strategy: I work with clients to develop a Google Ads strategy that aligns with their business goals. They will identify the target audience, relevant keywords, and ad formats to use in the campaign.

Creating campaigns: Using the Google Ads platform, I will create campaigns that are tailored to the client's objectives. This includes creating ad groups, selecting keywords, and designing ad copy that is engaging and effective.

Monitoring campaigns: Once the campaigns are live, I will monitor them closely to ensure they are performing as expected as I track key metrics such as click-through rates, conversion rates, and cost per click to identify opportunities for improvement.

Optimization: Using data analysis and testing, I will optimize the campaigns to improve performance. This might involve adjusting the targeting, refining the ad copy, or testing new ad formats to see what works best.

Reporting: I will create regular reports to share with clients that provide insights into campaign performance. They will also use this data to make recommendations for future campaigns.