Google Ads is an online advertising platform offered by Google that allows businesses to display their ads on various Google properties and partner websites. It is one of the most popular and widely used advertising platforms globally.

With Google Ads, businesses can create targeted ads that appear in search results on Google's search engine, as well as on other websites, mobile apps, and videos. The platform uses a pay-per-click (PPC) model, meaning advertisers only pay when someone clicks on their ads.

Google Ads provides a range of advertising options, including text-based ads, display ads (banners and images), video ads, and app promotion ads. Advertisers can choose their target audience based on factors like location, demographics, interests, and keywords.

One of the key benefits of Google Ads is its extensive reach, as it allows businesses to connect with potential customers who are actively searching for products or services similar to what they offer. The platform also provides tools for tracking and analyzing ad performance, enabling advertisers to optimize their campaigns for better results.

Overall, Google Ads offers businesses a powerful advertising platform to effectively reach their target audience, increase brand visibility, drive website traffic, and generate leads or sales.