I am a Google Adwords and Analytics Certified Professional with almost four years of experience in digital marketing. I have worked with local, national and international clients on Google Adwords Projects. My work experience includes everything related to adwords i.e. setting up campaigns, restructuring existing campaigns, managing and optimising campaign performance by improving keyword quality score and bids, writing conversion driven adcopies, auditing the campaigns to identify the loop holes, creating reports to understand the progress and to find new opportunities for the campaign, tracking conversions in Google Analytics, kenshoo, omniture and other web analytics tool, using adwords editor to build and optimise campaigns.