Hi, I have worked on 80+ websites for digital marketing which includes creation and optimization of campaigns in Google Adwords and Bing Ads, and Google Analytics implementation in my 6 years career since 2010. I am certified professional for: My Adwords expertise is in campaign creation for Search, Display, Remarketing, Dynamic remarketing and PLA (Paid listing ads with Google) and done optimization at very micro level to achieve target CPA. I consider data from Adwords/Bing as well as Google Analytics (for bounce rate etc.) while I do campaign optimization. I generally follow below given strategy for campaign optimization: # Optimization of campaign at keyword matching level. I monitor each keyword for 50-60 clicks (by considering 2-4% conversion rate) and pause if any of these does not convert and add more new keywords by doing keywords research using Adwords keyword planner tool. I prefer + modifier & exact keyword matching. # Monitor keywords’ quality score (landing page, ads relevance and CTR). I create different ad groups for each theme keywords and keep keywords in ad copies to grow Quality Score. # Compare performance of different ads copies and create new ads by pausing non-performing. # Implement negative keywords by analysing search queries report on regular basis to stop unwanted impressions/clicks. # Optimize campaign for ads extns, location, time, device (Desktop, Tablet, and Mobile) and gender level. I also work on enhanced campaign for extra features like automatic bidding on location or device level. Conversion Rate Optimization (CRO) – I optimize campaigns and also do landing page optimization using A/B testing via different tools like Google Analytics Content Experiment and Optimizely. The main focus on this activity is to grow the sales on same expenses. I use Google Adwords conve