Reach People at the right time with AdWords enhanced campaigns. Enhanced campaigns give you the ability to determine how your ads are shown to people searching and browsing the internet on smartphones, tablets and personal computers. They have the potential to reach people wherever and however they access the web. How will enhanced campaigns help my business? -Location targeting is becoming key – people are more likely -Mobile searches have grown significantly since 2010. -50%* of mobile searches lead to a purchase. -Up to 30%** of searches have local intent – opportunity to -More and more people are buying smartphones -People are increasingly using multiple devices to access the internet What are the benefits FlexibleTake full control of your spend based on time, customer location and device. RelevantShow your audience ads that are suited to their device. ActionableUse "call now" ads when staff are available to take calls, and draw potential customers to your store with targeted special offers. Measuring the benefits No matter what your marketing goals are - sign-ups, online sales, digital downloads or calls - your ROI can be measured. It is possible to specify how long calls should last before they’re considered conversions. Count call