"The goal is to turn data into information and information into insights"- Carly Fiorina I am a highly analytical, self motivated professional with over four years of experience in Digital Analytics Implementation. In the world we live, data is increasing at an exponential rate. I am extremely passionate about adding meaning to this data and extracting value. Marketing Analytics, Customer Insights, and Data Modeling are some of my core competencies. I bank on my creativity to help me strategize and devise innovative solutions. Ensuring end to end user journey tracking using TMS. I have extensive knowledge about following TMS tools : Adobe DTM , Adobe Launch , Tealium, Amplitude. Responsible for tracking key metrics and giving important information to the business team for better customer experience and financial growth of the organization. Also in past one year have successfully migrated analytics code from Adobe DTM to Adobe Launch and Tealium to Adobe Launch. I focus on the design, development and execution of analytics projects. Key Competencies & Skills: ?? 4+ years hands on experience implementing Adobe Analytics integration using Adobe DTM / Launch ?? Experience with developing custom reports via Adobe Analytics and Report Builder ?? Strong hands-on with advanced JavaScript ?? Document Solution Design Reference (SDR) ?? Highly organized and able to work on multiple projects/clients simultaneously ?? Strong communication skills ?? Results driven and self-motivated ?? Team Management ?? Business Understanding ?? Tag Management Solutions ?? TMS ?? Tealium ?? Web and Mobile app Analytics Implementation and optimization