I am certified on Google AdWords on Display, Search, Mobile ads, Shopping ads and Videos. I can bring your ads right in front your target audience using various targeting methods. I can organize campaign that will drive business goals. I will link up the Google ads account to Google Analytics to understanding the pathway of customer conversion with your business site. I will also transform your raw data into the metrics and dimensions needed to create easy-to-follow reports and dashboards. I will ensure that the Return on ad spend is high enough for cost of advertising. I can research into the search terms that triggers your ad.