Google Adwords is kind of like that eating healthy. You know you need to do it, but everyone is saying different things about what to do it, how to do it, and what will get you results. Well, at one list media, we like to follow the tried and true approach of great ad copy, well defined and specific keywords and awesome landing pages that all come together to create a great campaign. I know, I know... nobody wants to eat healthily, but its good for you and your business.