- Overall Performance Review: Quality Score fluctuations
- Anomaly Performance Review: Review campaigns for anomalies in the last week
- Bid Management: Review Bid Management Tool/System: Apply Min or Max as Needed
- Ad Testing
- Search Term Mining.
- Shopping Campaign
- Shopping Feed:
- Ad Extensions:
Optimization score is an estimate of how well your Google Ads account is set to perform. Optimization score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential. Along with the score, you'll see a list of recommendations that can help you optimize each campaign.