verify my certification here: I have strong organizational skill and know how to build very efficient and optimized Adwords campaigns. My process looks something like this: 1. Keyword research using professional tools (Longtail Pro) 2. Structuring the Ad Groups efficiently. 3. Creating effective ads and ad extensions. 4. Selecting the right negative keywords. 5. Selecting the right bid strategy. 6. Optimizing for keyword Quality Score. 7. Discovery of new keywords and new negative keywords for maximum optimization to reduce ad spend. 8. Landing Page design and optimization.