Full-service AdWords/SEM marketing. We write the copy, design the account structure, recommend keywords based on your site and on competitive intelligence, and produce easy-to-read reports. Our proprietary platform and optimization tools ensure that we deliver constant improvements in results and substantial Return on Investment. ROI Factory, my agency, has managed Google AdWords and other SEM campaigns for everyone from the smallest start-ups to Microsoft, Amazon and eBay. We have over 25 years of experience in Internet search and digital marketing.