Conception and execution of media campaign strategies for large profile clients in Auto Healthcare, CPG, Food and Beverage, Entertainment and Tourism industries Recommendation, management and evaluation of campaign budgets based on historical and industry data across all media channels Analyzing campaign performance data and suggesting relevant optimization to improve campaign efficiencies Trained in determining an optimum target audience for effective implementation of the campaign strategy and goals Ensuring all campaign acquisition KPIs are met and reported effectively Utilizing data visualization platforms and reporting decks to articulate insights and information to clients on campaign performance Utilizing Google Analytics to analyze and report on web traffic, web optimizations and improving website efficiencies to improve customer experience Proficient with setting-up, managing and optimizing e-commerce campaigns Staying updated with current digital media trends and suggesting clients with new opportunities and recommendations less