Google Adwords Expert - Earning my grit in Adwords (now Google Ads) since 2010
From Scandinavia to the United States and Australia, I have tested myself in different markets, languages, and business niches. Most of my clients are eCommerce stores, brand new and already established, and together we are mapping the strategic approach through online channels with the goal of getting targeted ROI using data-driven attribution (if possible).
That being said, setting up Google Analytics and Conversion tracking for your Ads accounts is a must before we start spending. Depending on the situation, I might be able to help you there as well.
In the past years, I have acquired wast knowledge and experience to listen the market in order to understand the users' behaviors, why on some stores people buy or don't and what channels would work the best in the ads funnel for that business...
How I like to work and hopefully you do too:
First, we must go through your expectations and your primary goal. It's not the same if you want more conversions or more traffic on your pages. Then we go through your current KPIs: What is target CPA, What is the current average order value and Customer Lifetime Value?
To be sure we are aligned with goals and expectations, this step is mandatory.
After I have the initial input from you, I am creating a market map report that contains several different analyses such as in-depth buyer personas analysis, their psychographics, and reasons to buy, yours and competitors offer, profit calculation report, and budget alignment.
The next step is creating your Google Ads strategy and execution. I
f your business processes are in place, then yes Ads can do wonders for your business scaling.
Depending on the depth of your ads funnel and business targets, on Google, we can set or optimize campaigns for search (inc. shopping ads), Display (incl. Gmail), or YouTube Ads. Or, scale past Google assets to Facebook / Instagram or Bing. Testing and optimizing Landing pages and sales funnels should be a priority in each stage of your business growth.
What clients are saying about me (other platforms ) ===
- "Awesome job! Great communication! Highly recommended!! He's the best!!"
- "Easy to work with. Very knowledgeable!"
- "Marko did an excellent job for us! He researched our competitors' statistics on Google Adwords, created campaigns, set up A and B tests. Highly recommend Marko! We will work with him again on other projects."