If you are running an e-commerce business using Shopify or WordPress, google Analytics is mandatory for your business to track your conversion and measure traffic.
Google analytic 3 and google analytic 4
In the fall of 2020, Google rolled out Google Analytics 4 (GA4), the latest iteration of the Google Analytics platform. GA4 replaces Universal Analytics (UA) as the default for digital analytics measurement in GA. And now in 2022, Google announced that GA4 will be the only option beginning on July 1, 2023.
What I will do for your business analytic tracking?
- Ga4 setup
- E-commerce Setup in WordPress
- E-commerce Setup in Shopify
- Setup Conversions
- Naming for Custom Events, Parameters
- Modify Events
- Custom Events using GTM
- Debug View of GA4
- DataLayer For E-commerce Setup
- E-commerce Setup using GTM - Product Impression & Click Tracking
- E-commerce Setup using GTM - Product Page Tracking
- E-commerce Setup using GTM - Add To Cart, Remove Cart, etc.
- E-commerce Setup using GTM - Checkout Tracking
- E-commerce Setup using GTM - Purchase