I have total 15 years of experience in technical SEO, Google Analytics (GA3, GA4 - 360), Google Tag Manager and eCommerce marketing. I am expert in setting up all the appropriate Google tags to properly report on enhanced e-commerce sales for Google Search and Display ads, FB, Twitter, Snap Chat, TikTok and other marketing channels. I will set up all goals, sales, conversions, all actionable items tracking and enhance marketing events.
Tools: Google Analytics 360, Google Tag Manager 360, Server Side GTM, GA4, Google Data Studio (Looker) and Google Optimize.
Scripting Language: HTML, JavaScript (Custom JS, DataLaywer), and CSS
CMS: WordPress, WooCommerce, Shopify, Magento, Custom Coded Websites and CMS
Compliance and Governance: - GDPR, CMP Tools, Consent Banner and Management, Cookies, Tags Compliance with Trust Arc, Observe Point.
Pixel Setup with KPIs – TikTok, Snap Chat, Twitter, Facebook, LinkedIn, Google Ads.