I am a google analytic certified person with a proven track record in Google Analytics and setting up Custom Analytic Tracking including Event Tracking, Custom Dashboards, Google Adword, Google Tag Manager, Custom Variable Setup, Goals and Funnels, PPC, SMM, SEM, and Website Optimization. Complete expertise in Various Google Analytics techniques like : --- Set up Custom Reports. I have also Great Expertise in PPC & the latest campaign creation techniques to increase your CTR in Low budget. Here are some techniques that I follow to set up & optimize the PPC campaign: 1) Focusing on phrase and exact match 2) Keywords Research within Budget 3) Avoiding too many campaigns 4) Segmenting ad groups by match type 5) Breaking out poor performers such as Ads & keywords 6) Targeting the most profitable geo locations 7) Paying close attention to Quality Scores 8) Launching new campaigns with negative keywords 9) Regular Monitoring the Whole campaign 10) Calculation your conversion & ROI