A Google Analytics audit is one of the best ways to ensure that you can trust your data. You don’t want to use it, if you can’t trust it.
Our agency has more than 9 years of experience in digital marketing and web analytics. We are Google Premier Partners. Our team is certified Google Analytics specialists.
What we’ll do for you:
We check your account against DAPS (Digital Analytics Performance Score) - an assessment of the current situation in terms of the quality of web analytics tools. The final assessment depends on the analysis of 3 main components of the quality of the analytical platform settings:
✅ Config (CFG): Evaluates access to data in general (what types of data are collected, how the tracking code is implemented, integrations with other products, such as Search Console or Google Ads)
✅ Utility (UTI): Evaluates how the account is organized, how convenient it is to use it in data analysis (for example, naming and view structure, goal setting, channel grouping)
✅ Accuracy (ACC ): Evaluates the purity and accuracy of the collected data
As a result, you receive a file with a check of each of the 65 points and recommendations for further setting up the analytics system