Google Analytics is a web analytics service offered by Google that tracks and reports web traffic/activity such as session duration,pages per session,pages per session, bounce rate etc. This can be integrated with Google Ads, with which users can create and review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.[7] Google Analytics' approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set.