Google Analytics is a digital marketing tool that helps keeps track of your website. It gives you all the information needed to grow your business and product. Google Analytics shows where people go o your website, how long they spend there, from where they came from to access your website. It also shows you the geographical location and gender of people that access your website.
If you have a website it is best you analyze that site so you know how well to better market your site, products, or services.