Unlock the power of Google Analytics to improve your results from online marketing! Learn how to customize GA and use it proactively to increase visits, leads and sales. Most businesses now rely on Google Analytics to review the effectiveness of their online marketing. Google Analytics is a fantastic tool, particularly for a free service, and has many, many options to configure it. Yet, when we talk with marketers using Google Analytics, we often see that there is a HUGE missed opportunity in how it is used. First, although many marketers have a good, basic understanding of how Google Analytics, when I ask them I often find it's NOT set up to be customized for their business to show the true value that online marketing activities are contributing. Second, although it may be used to review trends in visits, leads and sales, it's power is often NOT used in an analytical way to review media investments and make changes to customer journeys, design and messaging to increase leads and sales, ironic really, considering the name. I would love to speak with you further, learn more about you and your business, and see how I can help!