Hello 🙋♀️ !
Nice to (e)meet you! My name is Lorri and I am a results-driven Google Adwords Certified specialist and Google Display Certified Professional having more than 10 years of hands on industry experience. I specialize in developing, and managing successful cross platform campaigns. I handle high level marketing strategies, tactical implementation, streamlined reporting and data driven optimization for all levels of the purchase funnel. My goal is to make this process as seamless, stress free and most of all profitable for you! What does this mean for YOU?
This means I can help you achieve various goals including;
✅ Increased phone calls
✅ Increased website traffic
✅ Build brand awareness
✅ Build brand visibility
✅ Increase eCommerce sales
✅ Lower your current CPC
✅ Audit and place recommendations on current campaigns & more
Here is an overview of my typical process, however please note it is malleable to meet your needs.
1) Initial call for introduction and discuss project objective.
2) Submit questionnaire to gain a holistic understanding of your project goals, timeline, spend and more
3) Ensure Google Analytics is set up properly and that I have access for a better understanding of how your clients are currently engaging with your web presence.
4) Complete a comprehensive research of your industry, location and competitors to get a better understanding of the macro and micro environment and create a custom made strategy to meet your project objective.
5) Recommend any changes needed to landing page to ensure goals are met and ad quality is optimized.
6) Create campaign assets including text ads, strategy, ads groups, keyword selection and more for your approval. (Please note I do not create display ads but will resize existing content as needed).
7) Implement ad extension and re-marketing pixels where applicable.
8) Implement all assets and launch campaigns as per agreed upon timeline in accordance with industry best practices.
9) Audit and optimize ads on a weekly basis and provide a comprehensive report with results and recommendations (during campaign duration of 1 month with added option of continual maintenance for a lower fee).
10) Provide end of campaign report & review of results.
Please feel free to connect if your ready to take your business to the next level 🚀🚀🚀. Lorri G.