Five years and over 10,000 hours into direct response digital advertising: I still love it, I still want more of it, and I strive more than ever to reach my client’s goals. I take pride in increasing conversion rate, decreasing cost per conversion, and increasing overall ROAS & ROI. Paid advertising is a powerful thing. It can make or break companies. If paid traffic efforts across multiple channels aren’t bringing in a big chunk of your revenue or it’s not reaching an effective ROI, it’s about that time to evaluate strategy. That’s where I come in. Driving paid traffic in a profitable way requires two major qualities; to be both analytical and creative. I have both, I practice both, and I execute both. Let’s talk today about the steps we can take to get your paid traffic where it needs to be.