Google My Business in an important part of any local SEO strategy. Claiming and verifying your listing will increase your chances of showing up in the Google local pack, Google maps and search results in general. What this service offers is a report on some of the most important elements within GMB ranging from categories, links citations, if your profile is verified etc. You will have a side by side competitor comparison against the top businesses in your city and niche so you can see what areas you need to focus your attention on first.