Develop paid search campaign on Google (and/or Bing). This begins with gaining a thorough understanding of the client's objectives, as well as their digital infrastructure (e.g. website, landing page platform/capabilities, analytics, etc.). 

• Audience overview; demographics, needs/pain points, behaviors, and competitors
• Keyword research and identification
• Building response search ads
• Bid strategy and individual keyword bids (min/max)
• Keyword optimized landing page design/development
• Contact form integration w/ CRM and/or lead notification 
• A/B testing strategy (e.g. page type, messaging, creative, etc.)

I have over 10 years experience developing, launching and optimizing effective paid search campaigns for service businesses.