Advertising Partners seeks to bridge the gap between the long-established principles of advertising and marketing that have made companies successful since the 1920s and the highly accelerated ever changing face of the modern advertising technology landscape in the modern era. As a management consultant company that has digital advertising at its core, Advertising Partners begins with asking the right questions to truly understand Your company’s Business Goals and then set them into operation with Calls to Action that directly address client intentions and marry them with the product or service that directly responds to that intention. Search-era marketing tactics are highly differentiated from the traditional marketing communication strategy of yesterday. Today individual messages must be complemented with meaningful advertising copy, simple and easy to read display advertising, and short compelling video with succinct storytelling. Messaging must drive the buyer/viewer to landing pages that directly address the client’s search intention. “We can’t solve problems by using the same kind of thinking we used when we created them.” -Einstein