Updates - Studies have shown that daily updates on Google+ directly impact how well your site is ranked after 90 days. A percentage of these updates will link back to the company site directly, having an even greater impact on SEO. Communities - Many people use Google+ just for the purpose of engaging in the communities on the social network, and I’ll be active in all the relevant ones. I’ll check out what already exists and create our own communities. Adding Targeted Pages To Circles - Similar to Twitter lists, and effective in helping to regularly interact with the right people. Hashtags - I’ll include appropriate hashtags in updates. People use hashtags to search for posts that they’re interested in, so I’ll make sure that I’re using the ones that are the most relevant and popular.