• Google Tag Manager Set up & Implementation • Technical Analytics – good working knowledge of HTML, Javascript/ JQuery, Chrome Developer Tools, etc. • Strong analytical skills with a solid foundation in data analysis. Very comfortable managing, manipulating and analyzing large data sets • Implement and manage tags and code on multiple websites using a tag management tool •Develop a tag implementation strategy •Setting up Google Tag Manager •Install the Google Analytics tag •Set up a GA Property variable •Set up cross-domain tracking •Collecting data using the Data Layer, variables, and events •Pass static values into Custom Dimensions •Pass dynamic values into Custom Metrics •Track events with variables •Using additional tags for marketing and remarketing •Set up Google Ads conversion tracking •Set up Dynamic Remarketing