With audiences’ attention spans shrinking, the networked, digital era needs brands that understand their essence. It’s similar to brands having a human soul and their ideals having a human soul. I serve as a communication charioteer in this situation. I am not one of those brand strategy consulting organizations that brag about devising marketing strategies without understanding the difference between positioning and proposition. Rather, I am a research-driven, creatively armoured, and mindfully evolved brand strategyist that believes in unearthing the true potential of companies.