While very diverse, my aesthetic approach often involves distinct sense of play, aiming to put the fun in functional. Strategically, my work aims to elevate brand offerings by distilling core messaging down to its clearest and freshest visual form. My aim is to investigate the processes of type design —and design itself— as a non-dogmatic practice. Stressing the form, stretching the concepts up to corrupting rules and misuse of tools. I like to conceive typography as system and medium.