The world of communication and design comes with deadlines and fine lines. Striving towards deadlines, some can even cross the fine line, the line that demarcates ordinary and excellence. Having learnt from the best at Ogilvy, LOWE, Leo Burnett as well as UK’s leading retail design studio Fitch, and giving off his best, there’s only one line that emerges on blank sheets, from Sachin Bavkar’s hands, the line of excellence. And if it doesn’t meet his approval, the line becomes an arc, the trajectory that a crumbled ball of paper follows to the waste bin. And where will you find Sachin? Well, even before you get into conversations and mails, you’d find him in some of the finest 360- degrees creative work done for retail, service, FMCG and entertainment industries in the country. Although he’ll love to chat with you, what he likes best is giving voice to brands: Expressions that include visual identity design, packaging design, corporate communication and art direction. And for brands to speak up even better in the market place, he creates and builds communication structures, objects and packages. Some of his works even transcend brands to give voice to a whole generation, like his communication and design endeavours for Spykar jeans. Even as you are reading this Sachin’s fingers is busy working overtime in creating an artful and better world. To figure out whether his art, design and creativity can change your world, you can use your fingers too: Punch your keyboards on sachin@dbna.co.in, and watch him deliver a punch on your brand and communication objectives.