logo design, 

The process of creating a logo is known as logo design. The process of creating a brand is known as branding. To be more specific, it is a strategy devised by businesses to assist people in quickly identifying their products and organization, as well as providing them with a reason to choose their products over the competition.

Although a logo is only one component of branding, it will almost certainly appear on the majority of touchpoints with customers and other stakeholders, including the website, brochures, stationery, product, packaging, ads, uniforms, stores, and so on.

A logo is thus one of the primary graphic elements that allows people to quickly identify an organization, its products, and services. And it is frequently the first thing people use to identify you.

To summarize, a logo is a graphic element that represents the brand, whereas a brand is a synthesis of all tangible and intangible aspects that represent the organization. The logo would be meaningless without the brand; it would simply be a graphical element.

When used together, a well-designed logo and an effective branding strategy not only help organizations reach their target audiences effectively, but also build a resilient, industry-leading brand. If you are an entrepreneur looking to launch a new brand, don't underestimate the value of a well-designed logo that is consistent with your overall branding strategy. Long term, it will be a profitable investment for your brand and organization.