It’s the task of an IT team to condense client ideas and company philosophies into a form that creates instant impact, one that translates complex values into a vision that represents corporate identity. Graphic designers achieve this goal by interpreting the aforementioned ideas into rich illustrations, juxtapositions of colour, and optimized animations. Finally, design practices are artistic, but they’re also backed by a strategy. They combine continuity with subtle accents that epitomize corporate colours, a logo, and larger than life interactive elements such as customized menus, sliders, and buttons.