View our Professional Graphic Designs here: Corporate Identity In general, these rules govern how the identity is applied and would incorporate affirmed color palettes, typefaces, page formats, etc. Importance of Corporate Identity In short, the identity is the physical manifestation of a brand. To generalize, this incorporates a logo and numerous supporting devices, for example, the organization letterhead, business cards, site and so forth all administered by a set of rules. The rules dictate how the identity is applied and endorsed for printed pieces, color palettes, typefaces, page-formats, menu cards, uniforms, store furnishing, product bundling, and such things, across media applications that preserve visual coherence and recognition. In today’s aggressive marketplace, it’s basic to establish corporate identity principles.