i am are trained to be able to inform, persuade, direct, organize, entertain, and attract attention with their designs. They combine art and technology in order to communicate a message. They do this through the strategic placement of images and text. Why do we need digital marketing? The ability to reach a global marketplace. You can save money and reach more customers for less money than traditional marketing methods. Get to know your audience and allow them to know you personally which can help to create brand loyalty. You can track responses to your marketing efforts immediately.