Graphic Designers create visual concepts to communicate information. They create everything from posters and billboards to packaging, logos and marketing materials. Graphic Designers use elements such as shapes, colors, typography, images and more to convey ideas to an audience. Graphic Designers can work in-house, creating designs specifically for one brand, or at an agency or as a freelancer, where they work with a variety of clients.
The role of Graphic Designers varies depending on where they work. Some tasks that designers may work on include selecting photos and typefaces, developing layouts, and designing logos. Graphic Designers may specialize in a particular area, such as motion graphics or print media.