I create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for applications such as advertisements, brochures, magazines, and reports Conceptualizing visuals based on requirements Study design briefs and determine requirements Proven graphic designing experience Creativity Communication Typography Branding This business skill is critical for graphic designers. Indeed, to be able to understand a client’s needs, you have to first understand your client’s brand. Branding through social media, in particular, applies to many graphic design jobs right now. Delivering presentations Graphic designers are essentially storytellers.