GRAPHIC DESIGNER.
Graphic designers/artists design graphics for use in media products such as magazines, labels, advertising, and signage. Typical activities include:
- liaising with clients to determine their requirements and budget
- managing client proposals from typesetting through to design, print, and production
- working with clients, briefing and advising them about design style, format, print production, and timescales
- developing concepts, graphics, and layouts for product illustrations, company logos, and websites
- determining size and arrangement of copy and illustrative material, as well as font style and size
- preparing rough drafts of material based on an agreed brief
- reviewing final layouts and suggesting improvements if required
- liaising with external printers regularly to ensure deadlines are met and material is printed to the highest quality.
Graphic designers work mainly nine-to-five, but deadlines may require working additional hours. Opportunities for graphic designers exist in cities throughout the country, although freelance designers can work from home.
Key skills for graphic designers
- Excellent IT skills, especially with design and photo-editing software
- Exceptional creativity and innovation
- Excellent time management and organizational skills
- Accuracy and attention to detail
- An understanding of the latest trends and their role within a commercial environment
- Professional approach to time, costs, and deadlines