As Graphic designers we create visual text and imagery concepts by hand or with computer software to communicate ideas that inspire, inform, or captivate customers. Creating the overall layout and production design for advertisements, brochures, magazines, and corporate reports, among other things. As Graphic designers, skills typically include the ability to use software and applications such as Canva, Adobe Photoshop, Illustrator, and InDesign, but many people can also draw and design by hand and use these abilities to create rough sketches and mock ups. The typical responsibilities include the includes coordinating with clients to determine their needs, timeline, and budget from typesetting to graphic design, print, and production, managing client proposals. Working with the ideas of clients and managing their expectations developing concepts, graphics, and layouts, including font, image, readability, and reader needs decisions deciding on the size and layout of copy and illustrative material, as well as font style and size preparing rough drafts of material in accordance with an agreed-upon brief keeping clients informed, listening to and acting on feedback.