Incorporating both a logo and a system of branding, Graphic Identity is a wholistic method of visually communicating the essence of your brand to the outside world. The most effective Graphic Identities form a halo that encompass even the most minor aspect of a business' offerings, giving little doubt as to its origins. It visually reinforces the virtues of the brand to its users, and passively advertises its presence to everyone else.
Branding is the system of colors, shapes, layout and typography that dress your trade materials, marking them as distinctly yours even where a logo isn't present. When done well it gives your audience an accurate sense of who you are, what you do and/or what your product does, even where words aren’t present. Whether you are an established player in your field or just getting started, a strong, consistent brand is essential to differentiating you and your offering from your competitors!
A distinct and pertinent logo communicates all of the above as a glyph or wordform, ideally with little more than a glance by an observer. It is the tentpole upon which your branding rests, and marks your presence where further branding may not be possible. Put succinctly, in the eyes of your customers and competitors your logo is synonymous with your business, product and/or service!
If your company is in need of a new identity, or has an existing identity that is ready for a refresh, Luxifex is here! We can provide three or more concepts that we'll refine to your specification, and work with you to develop what you need to help differentiate you within your field and beyond. If you require only logo design, or have a logo but need branding, we have you covered with our Logo Design service, as well as our Branding service. See those listings or message for details!